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Some New England Revolution Questions That Needed Asking |
MLS News | |||||
Sunday, 20 June 2010 19:13 | |||||
So there’s this little competition called the World Cup going on. And yet, I’m writing about the New England Revolution—a team that’s not actively playing right now. How could this be? Well, there are too many pundits talking about the World Cup already, some of which even make sense (some). And something came up about the Revolution that interested me. The Revolution offered an online question/answer time with Revolution Chief Operating Officer Brian Bilello and VP of Player Personnel Michael Burns. Being a cynic, I might call this damage control for an increasingly disinterested or frustrated fan base. But given the floodgates that will likely open on them, it is indeed a generous offer. The offer is appreciated, and I know many fans hope the answers are more than a simple “you don’t get it,” “we tried that before,” and the ones that nearly say, “hey, this is really hard, you know.” Yes, we know. But first, here’s what I’d really like to know, and this round—at least—I humbly send to Mr. Bilello. I’ll skip the Soccer Specific Stadium questions, since that just hurts my head. Question: Do the New England Revolution have a “mission statement” from an overall perspective (not specifically on the field)? Why I ask: Sometimes, the fans could use a sense of what you are trying to accomplish. Here are few couple examples of what those mission statements might be. - Create the USA’s most respected professional soccer club in terms of results, fan energy and involvement, youth development, and management operations. Without stating that a driving mission like the first one exists, many fans will continue to believe it is the latter.
Why I ask: There’s been much speculation, even within the comments section of this here blog, about how many jobs you currently hold for the Kraft organization. The presumption here, it goes without saying, is that perhaps the Revolution isn’t your main focus. This is quite possibly an unfair accusation, so please shoot it down if possible. I tried to get the information from LinkedIn, but that had me confused, as it suggested you were: “COO New England Revolution, Director of Strategic Initatives [SIC], and Retail Operations New England Patriots” and also had “COO/Director of Strategic and Business Processes at NE Revolution/NE Patriots” as current.
Why I ask: Frankly, given the plummeting energy level of the fan-base and attendance, the poor on-field record, the scary health record of the team, and an inconsistent web/digital strategy, I would imagine some pretty tough staff meetings. Or let me rephrase, I would HOPE there are some pretty tough staff meetings.
Why I ask: Frankly, it doesn’t seem like there are many soccer-loving, full-time, dedicated people driving this bus, all the way down to the interns working at events that claim they work for the Patriots. Half-hearted work brings results in line with the input.
Why I ask: I’ll offer that Jeff Lemieux ’s work and the Revolution Blog are probably the two items that most stand out as valued. Beyond that, local awareness seems to be at record low. We are in the middle of a recession and I still don’t think a casual fan knows there’s free parking (“Best Value in New England Sports” might help). Family packs are a decent start, but here’s a crazy idea. Kids get in free. Maybe after the second kid, the rest in one family gets in free? At the recent Benfica and Cruzeiro matches, there were (I believe) about 14,000 and 12,000 fans in attendance, respectively—most of whom did not appear to be Revolution regulars. Getting more of those fans back in the stadium—even at some sort of cut-rate price—would go a long way in solving the library like atmosphere of most matches. Maybe a Brazilian night? Something. —– Well, on the note of dragging fans into Gillette by any means necessary, I’ll stop. Sitting here on Father’s Day, I’d like to also address some thoughts to Mr. Burns, especially regarding what kind of soccer those fans will get to see and the personnel choices the team makes. But much like watching the Revs this year, it’s a tough schedule. And success is certainly not guaranteed. Read more MLS news on BleacherReport.com Source: Click Here
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