Introduction and Disclaimer:

I am writing this article not to criticize the other teams playing in the 2010 World Cup. My purpose is to promote a team that is participating in this historical sporting event but is ignored by the mainstream media. The team is the US Soccer Team. 

The 2010 FIFA World Cup is scheduled to start in South Africa in 109 days. The countries that are participating have prepared their commercials to promote their teams. The only exception to the rule in my opinion is the USA.

The USA is in Group C against England, Algeria, and Slovenia and the media in this country has not mentioned the US Soccer Team. The telephone giant AT&T has a commercial with the Spanish singer David Bisbal promoting his country with its uniform.

In the same AT&T commercial, Thalia, who is a singer and actress from Mexico, dressed in the uniform of her team. Both are singing the praises of their countries. In the end, AT&T promotes itself as the official sponsor the Mexican National Soccer Team. 

Home Depot has also promoted the Mexican National Soccer Team in another commercial. The commercial shows a game and then one of the players promoting Home Depot in a dispute with a referee.

The commercial ends with Home Depot being the sponsor of the Mexican National Soccer Team. In Mexico, Landon Donovan of the US Soccer Team appears in a Mexican Lottery Commercial.

In the commercial (which aired in Mexico), Landon Donovan attempts to cross the border from the USA into Mexico and is caught by a member of the Mexican Border Patrol.

The Mexican Border Patrol quickly identifies Landon Donovan. Landon Donovan then promotes the Mexican Lottery that is in the commercial. I do not know if this counts as an endorsement. It counts as a commercial in which a US Soccer figure appears although not in the USA.

The news conglomerates should have given publicity to Jozy Altidore (US Soccer and Hull City) cancelling his games to help the people of Haiti. It was not done.

When I have attempted to comment about this situation, the response has been mixed. The people have said that the US mainstream media in English and Spanish (as well as the conglomerates) should air commercials with US Soccer stars.

The detractors have said that the US is not ready for soccer even though the USA has the MLS (with high attendance), and a national soccer team that is in its seventh consecutive World Cup.

While the US Soccer Team has to win its practice games against El Salvador, Netherlands, Czech Republic, and Turkey; the team needs help at home. If other countries can promote their teams, why do we not do the same thing.

The US Soccer Team was promoted in a Spanish Language Magazine during the 2002 World Cup held in Japan and South Korea. In the promotion, different female journalists dressed in their national clothes such as Marian De La Fuente [Spain], Ana Patricia Candiani [Mexico], and Adriana Catano [USA].

It is necessary to have such a promotion as well as various stores and establishments promoting the uniforms and souvenirs of the US Soccer Team. Marshall's, Soccer Locker, and Sports Authority has done this while others have feared to tread.

The rest of the US Media and Companies should start to emulate Marshalls, Soccer Locker, and Sports Authority. The US mainstream media and conglomerates should air commercials with the personalities of US Soccer such as Heather Mitts or Landon Donovan.

I have another suggestion with the Chivas USA cheerleaders and members of the venerable MLS team such as Maykel Galindo promoting US Soccer.

I also invite the people who work in Bleacher Report to promote US Soccer using the same format that was used in the above mentioned Spanish Language Magazine in 2002.

When will this occur? Good question. For this avid fan, I hope it happens now instead of the day before the world's largest sporting event begins.

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