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MLS: Schedule Planning Might Be the Secret to It's Reputation |
MLS News | |||||
Monday, 21 December 2009 10:41 | |||||
What began as the one of the most questionable decisions during the formation of the Major League Soccer might be the catalyst the league needs to find its place in the international community. But the choice may allow for a symbiotic relationship between America's domestic league and its counterparts overseas. Starting, stabilizing, and finding a niche in a saturated American sports market is a difficult, if not impossible, undertaking. It doesn't leave a whole lot of room for an American Soccer League. The season begins Mar. 25, close to the third round of March Madness. For most, the opening will come and go without much fanfare. That's not a bad thing. The players will be rusty and tentative. They'll need a couple of weeks to reach match-fitness and gain familiarity with their new teammates. It's not time to attract new fans. It's a time for the players and the league to get its collective feet underneath itself. The MLS playoffs and the MLS Cup commence in November, right in the middle of the college football season, which is a subtly smart choice. It avoids the World Series (the only time most casual fans watch baseball) and the beginning and end of college football (when the sport has its highest ratings). It sneaks games in when there's nothing else for the football fan to watch. And this past final, with Beckham, Donovan, and a World Cup this summer, plus a penalty shootout (one of the most exciting endings to any sports competition, even if it has little to do with a team's soccer prowess), couldn't have been more entertaining if it were fixed. This is how domestic fans are won. However, the MLS' strength of schedule isn't its conclusion. The attraction is in the summer months, when little else is available. Until July, baseball is boring, and, for many, it remains that way until September, when pennant races get close. It also avoids the beginning and end of most European leagues (for reference, the English Premier League begins in August and ends in May), and thereby can quench the thirst of soccer fans addicted to those leagues, just so long as the observer does not mind the change in skill level between the differing leagues. The MLS can suck the viewer in with such an advantage. Overseas, the MLS gets airtime as, at least for a few months, it doesn't have to compete with the European leagues. That's not to insinuate that, over time, Europe will be glued to American soccer, but in pubs and bars across that continent, when nothing else plays at 10 in the morning, Kyle Beckerman's dirty hair flops in front of bleary-eyed barflies on small televisions in the corner of a few establishments. Finally, the schedule timing may allow players to move to Europe in a smooth manner. The MLS, American media, and American fans must come to accept that the goal is not to be the greatest league in the world. First, because Europe has already proven that the top league in the world changes constantly based on the movement of money and players. Secondly, because most Europeans will not come to America to play soccer. It's in the MLS's best interests to complement these other leagues, rather than compete against them (of course, in the end, all the leagues are competing for a finite number of fans, resources, and money, that's why I used the word "directly" previously). Strong business relationships encourage players to stay in the MLS, knowing that one day, there's a good chance that a European team will come calling. Experienced coaches, scouts, and businessmen are exposed to the MLS, players, and teams. The pull of resources does not remain one way. Eventually, the MLS reaps benefits from the successes of its European counterparts. Because, as I mentioned before in this article, soccer is international business. This is unlike any other sport in America. Essentially, there is one giant league, and it's played on all the inhabited continents of the world. Almost every country has one domestic player worth a million dollars waiting for just the right contract with just the right club at just the right time. No one's dreaming of playing soccer in America the same way a Cuban baseball player may be lying awake at night planning an escape in a makeshift raft to the shore of Miami in order to play in Major League Baseball. That's never going to happen, and that's fine. It's fine because not every player is dreaming of playing in one single league, be it England, Spain, Germany, Italy, or France. These players are dreaming of playing somewhere. It's different for every one, and while one may dream of Liverpool Red, another of Madrid White, there's some kid somewhere dreaming of starting a career in the gold, blue, and red of Real Salt Lake (I hope). Like a small-time club in baseball, the MLS has to use its limited resources to its advantage. It doesn't have the money and reputation of other leagues, but that doesn't mean that it can't survive, let alone thrive. All it needs to do is make smart choices. Spend money wisely. Create an impeccable reputation. Offer a strong product. Hopefully, there will be more smart choices made in the future. Read more MLS news on BleacherReport.com Source: Click Here
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