On February 14, 2011 or Valentines Day to be exact Allstate announced their new four-year, eight-figure sponsorship agreements with Soccer United Marketing (SUM).

As part of their new agreements, Allstate became the Official Insurance Sponsor of Major League Soccer (MLS), U.S. Soccer and the United States Men and Women National Soccer Teams.

In addition, Allstate signed New Jersey native Tim Howard in March to be the face of their new soccer campaign. Along with his responsibilities of protecting the net for the United States Men's National Team and EPL Club Everton, GK Tim Howard is the focal point of Allstate's soccer-themed campaign, "Protection is Our Game."

Howard starred in three humorous 15- and 30-second commercials where the audience sees him mentally wandering off during a match. Of course, he's brought back to reality when he realizes he needs Allstate Insurance for every scenario that he's thinking about.

Tim Howard's Allstate Commercials: Many Tims, List-Making Tim, and Cool Tim

These commercials have already and will continue to appear during MLS broadcast on ESPN, ESPN2, and Fox Soccer Channel. In addition, to the Allstate commercials, Tim Howard also participated in a behind the scenes commercial shoot where he opens up to his fans while revealing his other favorite sport.

Remaining true to his Jersey roots, Howard talks about Jersey Shore and Bruce Springsteen. He also talks about his favorite automobile and culinary skills. If you're a supporter of the U.S. Men's National Team and Tim Howard, these commercials are a must see.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer.

Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow.

Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

Cesar Diaz covers Soccer for LatinoSports.com. He's also a Columnist for 5 Points Press & USSoccerPlayers.com; your source for American Soccer news brought to you by members of the U.S. National Team. Easily accessible, you may reach Cesar at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and at Twitter at @CoveringSoccer.

Read more MLS news on BleacherReport.com

Source: Click Here